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A 4-step formula for sending and optimizing your email marketing campaigns

  1. The right message
  2. To the right person
  3. At the right time
  4. With the right frequency


10 instant ideas for what to test with email

14 ways to build your email distribution list!

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About the Presenter

Garrett Gingerich

In his current role as Senior Director of Strategy at Pathfinders Advertising, Garrett Gingerich builds client brands by connecting them to their audiences at key moments in the customer journey through integrated marketing, design, and digital experiences. His portfolio of work includes brands such as Visit South Bend Mishawaka, City of South Bend, Fifth Third Bank, PayPal, Maytag, First Student, and Boxed Water.