Well, it’s all over. Advertising’s biggest day of 2015 is in the books and reactions towards this year’s Super Bowl commercial line-up were a bit different than in years past. In between the Skittles-eating, wacky-catch making, and super brawl defining game (see what I did there?), we were presented with a variety of emotional, powerful, and some head scratching moments … yes, I’m still talking about the commercials.
Here’s my rundown of the good, the bad, and the “what the heck?”. And remember, these are all based on my personal opinion, the same opinion which believes the Indianapolis Colts are the team to beat next year. Sorry Patriot fans.
My 3 Favorite Commercials
Dove Men + Care #RealStrength
I’m a sucker when it comes to kids and dads. To me, it’s one of the purest relationships a person has throughout their lifetime. This was one of the most successful emotional ads from the night, and pulled at all the right heart strings. Hats off to all the dads out there.
Dodge: Wisdom #DodgeWisdom
Respect your elders, kids. My exact reaction once this fantastic 61 seconds ended was “holy crap, that was awesome!” Each one of the pieces of advice here are extremely meaningful, especially to my generation of millennials and, not to mention, the state of the world. “And never, ever, forget where you came from.” *Goosebumps* Yay advertising!
Jeep: Beautiful Lands
If this 90 seconds didn’t make you want to hop in a Jeep and go explore, I’m not sure if you’re human. The “Jeep” persona is all about being a wanderer and a free spirit, I’d say this spot captured that perfectly. Honestly, I could watch this over and over just for the music. Can I have my Jeep now?
My 3 Least Favorite Commercials
Snickers: The Brady Bunch
Maybe it’s just me, but I think it is time for Snickers to hang this campaign up. It seemed that Snicker’s was going for an extremely targeted spot here, which I always disagree with doing if you’re going to spend millions of dollars on one placement. Sadly, I’m sure a number of viewers didn’t even understand who Marcia actually is. Sidebar: Getting old stinks.
Nationwide: Invisible Mindy
This may just be due to a personal opinion that Mindy and whatever she does isn’t funny, but this was just one of those insurance commercials that didn’t resonate for me. Put Peyton Manning back on there and I’ll take notice.
Jublia: Tackle It
Least sexy Super Bowl ad award ever easily goes to Jublia. I have a huge problem with this commercial and it’s logic. Shouldn’t the big toe wearing a Jublia helmet NOT have fungus? Am I really thinking that much into it? Whatever, I refuse to talk about toenail fungus any longer.
These were the three that caught my attention, but couldn’t break my top three.
Skittles: Settle It
Why: Muscle baby — hilarious
Esurance: Say My Name
Why: Heisenberg’s return!
Nationwide: Make Safe Happen
Why: You remembered it, didn’t you?