The Do’s of Social Media Photography

By Pathfind, February 26, 2014 // Creative, Digital, Marketing, Social Media

[About a 2 MIN read]

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Social media is used for all sorts of things these days – quality content, promotions, brand interaction, and not to mention sharing endless photos of your gorgeous cats (guilty).

It’s pretty obvious that most social media users would rather look at pretty pictures than read a long, boring paragraph about what you have to say, which is why the photography you use on social media can make or break your brand.

This article will explore a few different platforms and provide you with the do’s of social media photography.

Facebook: Cover Photo
The very first thing a customer sees when coming to your brands Facebook page is your cover photo. Be sure it stands out and looks stylish.

A common trend on Facebook is to align your cover photo with your profile picture, just like KLM Airways does. Keep it clean and make sure your profile picture doesn’t dilute your brand, since that’s what users will see on Facebook.

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Twitter: Background Image
Admit it – first impressions matter, which is why you should put some serious thought into what your Twitter background says about your brand. Not to mention, it’s a much easier way to get your message across in 140 characters or less.

IdeaPaint’s Twitter Background features the brand’s signature product — paint that transforms walls into whiteboard. This is genius!

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Pinterest: Watermark Your Pins
Imagine you’re an interior decorator and you decide to Pin an image of a new home you styled; 1,582 repins later you’ve gotten zero credit for the work you did because you didn’t add a watermark to the image. This simple step could help you land more business and get your name out in the industry.

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Instagram: Be Brand Relevant
Anna Colibri suggests you post photos that are relevant to your brand and its potential customers.

Whole Foods does a fantastic job of staying brand relevant. Everything they post relates back their mission and values to promote healthy living, wholesome food, store events, sustainability, and community service.

WholeFoods

That’s all I have for now. Let me know your thoughts on this topic by sounding off in the comments section below! To receive content like this on the reg, subscribe to our newsletter.

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