Build Customer-Centric Marketing Communications with Design Thinking
While simple in concept, it’s easier said than done. Learn how human insights and the design thinking framework can be applied to your marketing and communication efforts. You can shape the way your brand seeks to solve customer problems and tell new, innovative stories.
About the Presenters
Vicky Holland has built an impressive marketing career over the past 30 years by developing expertise in financial products and services, consumer packaged goods, durables, B2B, and healthcare. Using a collaborative and immersive approach, she’s helped shape major healthcare brands for Abbott Labs, Ross Products, Merck, Novartis, Mead Johnson, and Pfizer (Pharmacia and Upjohn). Vicky has helped launch cutting-edge medical products for Stryker and Exsurco Medical — and has helped dozens of brands find success in the marketplace.
For the past 20 years, Richard Abbott has created and executed successful campaigns for numerous healthcare and medical device companies, such as Stryker, Novartis, GC America, Dexo, C.B. Fleet, and Exsurco Medical, Inc. As Managing Director of Creative & Strategy, he uses his expertise in archetypal branding and video production to move brands forward. He has helped guide the creative strategy for brands including Kroger, LEER, Bactine, Whirlpool, Bank of America, and Hills Bros. Coffee.
In his current role as Senior Director of Strategy at Pathfinders Advertising, Garrett Gingerich builds client brands by connecting them to their audiences at key moments in the customer journey through integrated marketing, design, and digital experiences. His portfolio of work includes brands such as Visit South Bend Mishawaka, City of South Bend, Fifth Third Bank, PayPal, Maytag, First Student, and Boxed Water.