I’d say for the most part Twitter is a rather simple platform; however, there are some quirks that not all users know about. Take a look at my tweet below:
Did you spot the mistake? Chances are you didn’t. I started the tweet by @-mentioning someone without adding in a character to start the tweet. This means that the only people who saw my tweet in their news feed would be @PathfindersADV, me, and anyone who happens to follow both of us.
It’s likely that all of those tweets you’ve sent starting with @ weren’t visible to the audience you thought would see it.
|YOUR TWEET:||WHO SEES IT:|
|@PathfindersAdv is the best||You, Pathfinders, & Your Followers Who Also Follow Pathfinders|
|.@PathfindersAdv is the best||You, Pathfinders, & All of Your Followers|
|My favorite marketing agency is @PathfindersAdv||You, Pathfinders, & All of Your Followers|
So – you still think this information is irrelevant to you? Look at it this way: If you’ve been tweeting on behalf of your brand, this small change could be the difference between a tweet that many Twitter users view, share, and react to, and a tweet that essentially no one sees.
Don’t feel bad – you aren’t the only person who has been tweeting like this. It’s a huge topic discussion on Twitter and even a more popular Google search.