Who say’s Business to Business Marketing can’t be beautiful?
Elgin Fastener Group (EFG) has been expanding their business through strategic acquisitions, and needed help presenting a unified look and feel. Pathfinders provided EFG with a brand archetype, positioning, visual identity, and numerous subsequent tactics in less than four months. Each milestone was met with total buy-in and approval from its nine fastener manufacturers and one metal finisher.
The way Pathfinders locked in success for EFG so swiftly?
We started by understanding all of the nuts and bolts of their company and divisions, then we forged a brand archetype and positioning the entire organization can rally around.
Essentially, we took pride in getting to know everything about this American Made company – the people, products, capabilities, and the many industries they serve.
With such a wide array of markets served and product offerings, this was not a small endeavor. But, then again, when you’re supporting a company that helps hold bridges, buildings, and a lot more together, they deserve a brand identity that’s buttoned up, right?