From archetypal branding and positioning work to communications and tactical executions, Pathfinders Advertising has made a tremendous impact on results for Maytag® Commercial Laundry and ADC™ Laundry. By utilizing a thought-leadership strategy, we have developed and distributed over 300 pieces of content, held insightful webinars, and developed strong partnerships with media outlets and distributors.

We have a team of marketing experts with commercial laundry experience that can give you the inside track for moving Dexter into the laundry industry’s future. Because we want more for Dexter … a greater share, a louder voice, a bigger bite of the cookie.

Here’s just a small taste of what we did in a single year for one of the most famous brands in commercial laundry:

  • Over 60% More:
    Direct Leads from Paid Media
  • More than 15% New Opportunity:
    Total Annual Leads
  • Over 15% Increase:
    Public Relations Value-Add
  • 4x Increase:
    Digital Media Impressions
  • More than 2x Growth:
    Returning Website Users

Commercial Laundry Experience

Website Continuous Improvement
"Why Invest in Laundry" Guide
Lead Generation Gated Content
Publications and Paid Ads
2019 Clean Show
Trade Show Hype Videos
Publications and Paid Ads
Public Relations
Trade Show Hype Videos

Joint Partnerships That Average 10+ Years

For 40 years, we’ve helped our client-partners build brands and grow business. Across commercial laundry, home appliances, durable goods, CPG, and financial services, Pathfinders strives to be the most responsive agency you’ll ever work with. And that’s why our partnerships endure. The proof is in lasting results for product launches, branding, social media strategy and execution, trade show design, video, messaging platforms, and lead nurturing campaigns.