Our client work covers the full range of advertising media, including print, online and video. Many of our campaigns incorporate different media to implement a particular strategy, while other times a single piece will accomplish a client's objective. The examples you'll see here showcase our wide-ranging proficiency and expertise in all manner of marketing tactics.

Pathfinders Reel

From a local campaign to a national product launch, we make videos that are both a visual treat and an effective sales tool. We blend the latest production and editing techniques with an eye for good-looking design and an ear for captivating audio. Whether it's a new product DVD for a trade show or a Web site Flash animation, our videos engage the senses while delivering the desired message.

TOMCAT Insect Killer

This dazzling national cable TV spot helped launch a new line of TOMCAT insect killer products. Its clever use of animation and special effects illustrated the heritage of the TOMCAT brand and the product's effectiveness.

TV Spot

The game of golf provides a rich source of humor – as did Pathfinders with this ADDY Award-winning spot for a local golf equipment retailer. The spot amusingly captures the obsession golfers have for improving their game, and how Bobick's can help.

TV Spot

A unique, local restaurant, Uptown Kitchen features "breakfast all day" and wanted to showcase its use of fresh, healthy ingredients and eclectic menu offerings. Pathfinders let the restaurant's food and décor speak for itself.

Product Launch Video

To help Whirlpool, the world's leading manufacturer of home appliances, introduce an revolutionary washer and dryer, this high-energy launch video provided a sensory experience that easily helped illustrate the innovative features and designs of the new products.

Literature Redesign

To highlight both its new and revamped products, Pathfinders created a common umbrella brochure design offering a consistent, professional look throughout the client's brands. Rich colors and metallic inks emphasized product quality, along with bold photography creating striking images of outdoor beauty.

Product Launch Booklet

Pathfinders produced a booklet filled with upscale imagery and aspirational copy in order to describe the valuable benefits of an exclusive new credit card issued to the most affluent segment of Fifth Third Bank's clientele.

U.S. Product Launch/Brand Identity

While a global producer of dental products, GC America is not as well known in the U.S. Pathfinders introduced the company to American dentists and oral hygienists with an informative and effective campaign that helped launch a new oral care product.

Luxury Cruise Brochure

Anthony Travel coordinates an exquisite European cruise for select benefactors of the University of Notre Dame. To entice them to register, this elegant brochure described the luxurious itinerary and unique cruise ship, and the high-level Notre Dame representatives who would be on board.

Corporate Magazine Redesign

Press Ganey needed to upgrade the design of its monthly magazine so it could make a bigger impact with its customers and within the healthcare industry. Pathfinders created a new masthead and sophisticated graphic look that makes the publication more engaging – and readable.

Special Event Center Website

Warm and inviting, the website for a new conference and banquet center helped it stand out from its area competitors. The site provided invaluable details – event spaces, menus, technical capabilities, area hotels – to show event planners its suitability for social and business gatherings. View Site

Web Site Redesign

Environmental Test Systems, a long-time client and leader in the pool and spa test-strip market, needed to update and reinforce their Web presence. Pathfinders designed a new look for the entire consumer section of the site, and added consumer-friendly content, engaging experiential elements and a feedback function. Back-end programming made it easier for the client to manage and maintain.

Special Event Center Marketing

Pathfinders helped make a new conference and banquet center stand out from its competition. The range of richly designed print and web materials detailing all aspects of the facility showed event planners it was the ideal place for social or business gatherings.

Acquisition Direct Mail

Pathfinders developed a direct mail acquisition campaign to let Fifth Third Private Bank's high-end customers know they were pre-approved to receive an elite new credit card, and that described the card's benefits with appropriate imagery and copy.

Dealer Training

Pathfinders helped educate dealers about key design improvements in a top-selling truck body with a comprehensive, interactive and fun training program. Under the umbrella message of "Where It All Comes Together," a variety of training tools kept the dealer audience engaged and entertained.

EXA'lence Launch

Pathfinders used a three-stage launch campaign to introduce a cutting-edge impression material from GC America, a global manufacturer of dental products. Centered around the American Dental Association’s annual trade show, the materials generated awareness while educating the target audience about the product's breakthrough science.

Store Brand POP

Pathfinders helped Kroger draw consumer attention to its own brand of healthy foods with a series of POP materials, each featuring bright, dominant product photos and taglines describing the main health benefits of each item.

Amplifier Rebate Promotion

To create greater in-store traffic during a down economy, Pathfinders developed a rebate campaign that generated demand for one of Crown's top amplifiers. While maintaining a consistent design throughout, we used a variety of print and online tactics to promote the rebate and helped maintain the client's status as the industry leader.