By calling on 30 years of proven expertise, Pathfinders provides you with different approaches to your branding, advertising and strategic challenges that will lead to long-term success for your business.
Just take a look at a few examples of how we successfully helped our clients generate more traffic, more leads, more calls, more unique visitors, more awareness and more insights so they could make more sales.
And by partnering with us, we can help do the same for you and your business.
I-Tech HD Launch
Crown said the work Pathfinders did to help launch an innovative amplifier set a new standard. Even in a down economy, the I-Tech HD performed above expectations and sales exceeded the first-year goal. The interactive sales tools Pathfinders developed took Crown to a new level of selling, and their educational content and usability enables the sales force to better sell a new, high-tech product.
HPAV Launch
To help Crown launch their new High Performance Audio Video (HPAV) division, Pathfinders created a marketing communication plan, umbrella creative and positioning that led to a variety of tactics. Crown reacted positively to our strategic direction, saying they had never done anything like it before in terms of the level and consistency of marketing efforts shown in all elements of the campaign.
Professional Debit MC
Pathfinders developed a complete multi-stage marketing communication strategy to introduce a new debit card designed specifically for business professionals. After just 90 days, results exceeded the Bank's initial goals: active accounts nearly doubled; aggregate spending reached unprecedented heights; a second wave of cards mailed to additional customers; and thousands of new account activations.
New Account Activation
Credit cards not activated within 90 days of receipt are typically never activated, so Pathfinders designed a direct mail series arriving multiple times within the 90-day timeframe to spur card activation and usage among new credit cardholders. Activation rates increased to almost 50%, and the Bank now uses this marketing model to help increase card activation and usage for all new cardholders.
Product Launch
To get widespread retail buy-in and consumer awareness for a new insect killer, Pathfinders developed the overall positioning, branding and marketing strategy for the product launch, including a national TV spot using animation and special effects to show its effectiveness. The campaign led to product sell-in at retail with existing and new trade customers exceeding the client's expectations.
Branding and Launch
To help this start-up company attract investors and build awareness of its service, Pathfinders developed a 12-month marketing communication plan with a wide range of print, Web and targeted e-mail tactics. With heavy traffic at their first major trade show, they easily exceeded their first year sales goal, and credit our strategic branding direction as key to their initial and ongoing success.
Box Lunch Training
To promote a redesigned product, our "Where It All Comes Together" campaign featured a comprehensive, ongoing interactive dealer training program that included Web site registration for more product information and a weekly quiz serving as a sweepstakes entry. In a six-month period, 90% of the trained employees registered at the Web site, and 75% returned weekly to enter in the sweepstakes.
Grand Opening
With a variety of materials providing a fresh, luxurious look that built on the store's well-established, high-quality reputation, Pathfinders helped its grand opening in a new location become a huge success. The store retained much of its existing customer base, and continues to do very well with expanding its clientele, enjoying a 60 percent higher rate of newer customers.
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