By calling on 30 years of proven expertise, Pathfinders provides you with different approaches to your branding, advertising and strategic challenges that will lead to long-term success for your business.

Just take a look at a few examples of how we successfully helped our clients generate more traffic, more leads, more calls, more unique visitors, more awareness and more insights so they could make more sales.

And by partnering with us, we can help do the same for you and your business.

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I-Tech HD Launch

Crown said the work Pathfinders did to help launch an innovative amplifier set a new standard. Even in a down economy, the I-Tech HD performed above expectations and sales exceeded the first-year goal. The interactive sales tools Pathfinders developed took Crown to a new level of selling, and their educational content and usability enables the sales force to better sell a new, high-tech product.

HPAV Launch

To help Crown launch their new High Performance Audio Video (HPAV) division, Pathfinders created a marketing communication plan, umbrella creative and positioning that led to a variety of tactics. Crown reacted positively to our strategic direction, saying they had never done anything like it before in terms of the level and consistency of marketing efforts shown in all elements of the campaign.

Training Program

To train call center Customer Service Representatives (CSRs) to help sell credit cards, Pathfinders developed the comprehensive ACT! Program (Ask About Credit Cards Today!). The CSRs said it was the best they'd ever seen, helping them understand Fifth Third's credit card products so they felt comfortable referencing and cross-selling them. The ACT! Program quadrupled monthly credit card bookings.

Professional Debit MC

Pathfinders developed a complete multi-stage marketing communication strategy to introduce a new debit card designed specifically for business professionals. After just 90 days, results exceeded the Bank's initial goals: active accounts nearly doubled; aggregate spending reached unprecedented heights; a second wave of cards mailed to additional customers; and thousands of new account activations.

New Account Activation

Credit cards not activated within 90 days of receipt are typically never activated, so Pathfinders designed a direct mail series arriving multiple times within the 90-day timeframe to spur card activation and usage among new credit cardholders. Activation rates increased to almost 50%, and the Bank now uses this marketing model to help increase card activation and usage for all new cardholders.

Enshrinement Festival

Pathfinders developed the creative umbrella for an extensive array of event materials – from posters and billboards to awards dinner programs – to promote the wide range of community and fan-friendly events taking place throughout the week. The Hall claimed the Festival a complete success, with increased attendance at all events representing growing support from fans and the entire community.

Product Launch

To get widespread retail buy-in and consumer awareness for a new insect killer, Pathfinders developed the overall positioning, branding and marketing strategy for the product launch, including a national TV spot using animation and special effects to show its effectiveness. The campaign led to product sell-in at retail with existing and new trade customers exceeding the client's expectations.

Branding and Launch

To help this start-up company attract investors and build awareness of its service, Pathfinders developed a 12-month marketing communication plan with a wide range of print, Web and targeted e-mail tactics. With heavy traffic at their first major trade show, they easily exceeded their first year sales goal, and credit our strategic branding direction as key to their initial and ongoing success.

Box Lunch Training

To promote a redesigned product, our "Where It All Comes Together" campaign featured a comprehensive, ongoing interactive dealer training program that included Web site registration for more product information and a weekly quiz serving as a sweepstakes entry. In a six-month period, 90% of the trained employees registered at the Web site, and 75% returned weekly to enter in the sweepstakes.

Grand Opening

Promoting the area's first Mike’s Carwash, Pathfinders created a four-month public relations plan that led up to the grand opening, which included benefits for local charities. The campaign drew public attention and consistent press coverage on local radio, TV, newspapers, magazines and trade publications. The client said this opening was “the best opening out of all 37 openings we ever had.”