Our client work covers the full range of advertising media, including print, online and video. Many of our campaigns incorporate different media to implement a particular strategy, while other times a single piece will accomplish a client's objective. The examples you'll see here showcase our wide-ranging proficiency and expertise in all manner of marketing tactics.

Our Portfolio of Work

By calling on over 30 years of proven expertise, Pathfinders provides you with different approaches to your branding, advertising and strategic challenges that will lead to long-term success for your business. Just take a look at a few examples of how we successfully helped our clients generate more traffic, more leads, more calls, more unique visitors, more awareness and more insights so they could make more sales. And by partnering with us, we can help do the same for you and your business.

 

Video

Client: Whirlpool
Project: Cabrio Interactive Kiosk

Client: Bobick's
Project: Retail Golf TV Spot

Client: Uptown Kitchen
Project: Restaurant TV Spot

Client: Bell Labs
Project: Insect Killer TV Spot

Client: Pathfinders
Project: Pathfinders Reel

 

Print

Client: Royal Outdoor Products
Project: Literature Redesign

Client: Press Ganey
Project: Corporate Magazine Redesign

Client: GC America
Project: U.S. Product Launch/Brand Identity

Client: Anthony Travel
Project: Luxury Cruise Brochure

Client: Fifth Third Bank
Project: Product Launch Booklet

 

Interactive

Client: University of Notre Dame
Project: Notre Dame Women’s Basketball Site
URL: http://www.ndbasketball.com

Client: Tonn and Blank Construction
Project: Web Site Redesign
URL: http://www.tonnandblank.com/

Client: South Bend Airport
Project: Web Site Redesign
URL: http://www.flysbn.com

Client: Stryker
Project: iPad App - Operating Room Solutions

Client: Stryker
Project: IPad App - Anesthesia Solutions

Client: Anthony Travel
Project: Event Information and Booking Site
URL: http://www.emeraldisleclassic.com/

Client: Service Auto Glass
Project: E-Mail Blasts

Client: Fifth Third Bank
Project: World Elite Credit Card Information Site
URL: http://www.unlockyournewworld.com/

Client: Crown International
Project: iPad/iPhone App

Client: Environmental Test Systems
Project: Web Site Redesign
URL: http://www.aquachek.com/

Client: Crown International
Project: New Product Website
URL: http://www.itechhd.com/

 

Campaigns

Client: Fifth Third Bank
Project: Real Life Rewards Branding & Positioning

Client: Crown International
Project: HPAV - PURE Branding

Client: Service Auto Glass
Project: Branding and Positioning

Client: Crown International
Project: Amplifier Rebate Promotion

Client: Supreme Corporation
Project: Dealer Training

Client: GC America
Project: EXA'lence Launch

Client: Holladay Properties
Project: Special Event Center Marketing

Client: Kroger
Project: Store Brand POP

Client: Fifth Third Bank
Project: Acquisition Direct Mail

 

Public Relations

Client: Stryker
Project: SNAP II PR Campaign
Challenge: Generate national media coverage surrounding anesthesia awareness and Stryker's new anesthesia monitor – SNAP II
Strategy: Worked collaboratively with Stryker's PR group to invite targeted, national media to a panel discussion just prior to the theatrical release of the film, "Awake," whose story revolved around anesthesia awareness
Results: The event was well attended by targeted media, helping to build awareness that anesthesia level monitoring is available to patients during surgery

Client: Mike's Carwash
Project: PR Event
Challenge: Promote the opening of the first Mike's Carwash in the Michiana area to drive awareness of this new business' presence and drive traffic
Strategy: Developed partnerships with local-market charities to increase publicity and affinity with cause-related event, grand-opening ribbon-cutting with local market draws, radio remotes, etc.
Results: Garnered consistent press coverage and public attention over a four-week period

  • Media Relations Results – Press coverage included local radio, TV, newspapers and magazines and trade publication placements
  • Traffic – Surpassed traffic goals and charitable donations during the opening 4-week time period three-fold
  • Visibility – Regarded as the "best opening out of all 37 past location openings the client had ever had"

 

Project: Local & Regional Client Visibility
Challenge: Establish and maintain visibility for local and regional clients utilizing cost-effective PR tactics
Strategy: Seed local, regional and national media, as well as targeted vertical market media, with ongoing news and stories to keep client news top of mind and relevant with their target audiences
Results: Pathfinders PR clients have benefited from a "cut through the clutter" approach to help spread their news to targeted media. Ongoing publicity for clients has helped them to maintain visibility in the communities they operate, as well as the industries in which they thrive.

Notable ROI for clients:

  • Anthony Travel's Bowl Season PR coverage – garnered 27 million impressions, up from 900K impressions the previous bowl season
  • Environmental Test Systems' Swimming Safety coverage – garnered 7.5 times the number of results as a similar campaign the previous year, netting more than 10 million consumer impressions