Mishawaka's Pathfinders Advertising & Marketing Group has announced the addition of Jeremy Smith, Account Director on the Pathfinders team. Smith will serve as an integral member of the account services team – concentrating on the areas of account management and growth and assisting with new business development.

"Jeremy's marketing experience comes from agencies big and small in both the Chicago and Detroit areas and more recently in the local market, providing him with big brand experience and a keen understanding of our industry," said Vicky Holland, president of Pathfinders Advertising & Marketing Group, Inc. "All of our clients will benefit from Jeremy's high-level of knowledge and expertise – from the clients that he will manage directly to those that he will impact through his strategic counsel and insights. We anticipate Jeremy's know-how will be a tremendous value-add."

Smith joins Pathfinders after holding diverse roles servicing clients ranging from Kraft Foods, Heineken, Kellogg's and Pabst Blue Ribbon, among others. His strategic planning and leadership helped increase clients' sales and brand presence while he served as the lead account manager at previous agencies in Chicago. Smith's marketing career spans more than 10 years. He holds a Bachelor's degree in Communications from Manchester College in North Manchester, Indiana.

New Role Combines Web Technology and Web Strategy

Mishawaka's Pathfinders Advertising & Marketing Group has announced the addition of John Jambor, director of interactive media, to their team. Jambor will lead the current e-media team at Pathfinders, helping to enhance the strategy and implementation behind all Web site planning and programming, digital video and motion graphics for clients.

"John brings a wealth of experience and knowledge to Pathfinders' e-media offering, opening up even further windows of opportunity for Pathfinders' clients and prospective clients," said Vicky Holland, president of Pathfinders Advertising & Marketing Group, Inc. "We are excited for John to jump right into our growing e-media business and offer his years of expertise to our clients and team."

Jambor offers a combination of project management and solution development to his wealth of web and IT capabilities, including design, development, testing and implementation, metrics and reporting, usability and accessibility, SEO and Social Media and Marketing. With more than ten years experience in the IT and web industry, Jambor's career has included serving in roles as the director of technology, an independent consultant for web-based programming for the sports gaming industry, and most recently, as a project manager for a local marketing communications agency. Jambor attended Indiana University, Bloomington, with a focus on business management, and holds various technical certifications.

Mishawaka's Pathfinders Advertising & Marketing Group has announced recent promotions for several staff members. Richard Abbott has been promoted to Executive Creative Director, Kelly Ball is now an Account Director, Kerry Bonk is now Accounting and Human Resources Director and Mike O'Brien is now Account / Media Director.

Richard Abbott was recently promoted to Executive Creative Director. In his new role, Abbott will be responsible for overseeing all creative work done by the agency. In addition, Abbott will lead and manage the creative department of the agency, providing guidance and direction to all creative employees. Abbott joined the company in 2004 as Associate Creative Director. He received a bachelor's degree from Indiana University and his graduate degree from the University of South Carolina.

Kelly Ball has been promoted to Account Director and will continue to provide strategic guidance and direction to client accounts. Ball will also lead the account services team within the company, overseeing all employees within that division. Ball has been with Pathfinders since 2004 and holds a bachelor's degree from Miami University in Oxford, Ohio.

Kerry Bonk is now Accounting and Human Resources Director for Pathfinders. In this new role, Bonk will continue to oversee all financial aspects of the agency while also adding all human resource responsibilities for the company to her position. Bonk has been employed with Pathfinders since 1988.

Mike O'Brien has been promoted to Account / Media Director. O'Brien will continue to provide strategic counsel and day-to-day management of key client accounts. In addition, O'Brien will also provide media counsel across all client accounts as the media director, focusing on both traditional and emerging media. O'Brien has been with the company since 2003 and holds a bachelor's degree from Indiana University and an MBA from Davenport University.

"Pathfinders has been very fortunate to work with such talented and valued employees," said Steve Ball, chief executive and founder of Pathfinders Advertising & Marketing Group, Inc. "Recognizing our employees with these deserved promotions says a lot about how much they offer to not only Pathfinders, but each of our clients' businesses as well."

Mishawaka's Pathfinders Advertising & Marketing Group has announced the addition of two new staff members to their team. Kathy Mutka has joined the account services team as Account Supervisor, while Andrea Berger has been added to the account services team as an Assistant Account Executive.

Kathy Mutka joins the Pathfinders team as an Account Supervisor to lead the strategic planning and daily management of various client accounts and work, in addition to providing public relations counsel and programming direction to all client accounts. Mutka has more than 9 years of client services and public relations experience, having previously served as a PR consultant, in addition to working at organizations including Ketchum Public Relations and Lands' End. Mutka holds a Bachelor's degree in communications from Purdue University, West Lafayette.

Andrea Berger has been added to the Pathfinders team as an Assistant Account Executive to support numerous client accounts. Previously, Berger worked at Corporate Services as an Account Administrator and spent a year in AmeriCorps as a full-time volunteer. Berger has a Bachelor's degree from Butler University in psychology and business administration.

"We are proud that we continue to attract top-level talent," said Steve Ball, chief executive and founder of Pathfinders Advertising & Marketing Group, Inc. "Our clients and teams really reap the benefits when we add great new team members to our organization."

Pathfinders always focuses on producing work that achieves results for our clients – exceeding their expectations and strategic goals.

It's especially pleasing when that work receives recognition from our peers as well.

That's why it was an honor for Pathfinders to receive three ADDY awards at the 2010 AAF-Michiana ADDY Awards presentation, held Feb. 25. The annual event, sponsored by the local chapter of the American Advertising Federation, celebrates the best creative efforts of our area's advertising and marketing community.

In the category of Collateral Material: Color Brochure, Pathfinders received a Gold ADDY for its Harman Audiophile brochure, and a Silver ADDY for its Harman Home Theater brochure, developed for Harman International, makers of commercial and personal audio equipment. With rich colors and aspirational copy, the brochures emphasized Harman's high-end electronics products for audiophiles and home theater enthusiasts.

An interactive video developed for Whirlpool Corporation, the world's largest manufacturer of home appliances, won a Silver ADDY in the Audio/Video Sales Promotion category. The Whirlpool Cabrio Washers and Dryers video now plays in kiosks placed in Lowe's stores nationwide, providing consumers with information about its new Cabrio line of high-efficiency washers and dryers.

Harman and Whirlpool were immensely pleased with the sales results of the projects, so receiving ADDYs made efforts doubly rewarding.